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Here, we believe that “starving artist” stereotype is a myth.

We believe that making money from your art is what enables you to sustain a long term career as a creator. Getting paid is worth fighting for.

Here, we believe that Musicians Can Thrive.

Guitar hanging on the wall

Uncovering a better definition of "success" in the music industry.

One story at a time.


Around the time I was 13, my mom told me I had to choose between guitar lessons and dance lessons. There wasn’t much to debate as I made that decision.

From that day on, my dream of “making it” as a musician grew into a passion that consumed me and became a fundamental part of my identity. Music was everything.

Then came the day I realized that the “success” I’d been chasing for over 10 years wasn’t a life that I actually wanted to live. And cue the identity crisis…

 Mine is just one of the thousands of stories of creative people in the music industry finding ways to make money and support themselves as they uncover what “making it” means to them. What does it mean to be successful, to be able to support yourself off of your art? 

What does it mean to be a musician, and thrive? How do you design a life that you love?

Let these talented people share their stories with you. Hear their music. Learn how they juggle paying the bills and building an audience of loyal fans. Discover what Musicians Can Thrive means in a world where “success” has never been more open to interpretation. Are you with us?

Show History

From small indie groups to award-winning songwriters. Female rock artists making the cover of Rolling Stone and hip hop duos. Musicians who go on the road as part of the backup band, producers and composers. Managers and A&R veterans, indie label owners and teachers.


These are the stories of musicians who balance multiple sources of income and build resilient careers.




Previous Episodes

Season 3 starts Saturday October 31st!

Facilitating a Successful Music Career

Facilitating a Successful Music Career

Facilitating a Successful Music Career Season 2 Episode 2 featuring Geoffrey Schulman Geoffrey Schulman once dreamed of being a great jazz saxophonist. To the delight of many musicians around the world, he ended up building a career around supporting musicians and...

Making It Big & Staying Generous

Making It Big & Staying Generous

Making It Big & Staying Generous Season 2 Episode 17 featuring Tribe Mafia What would you do if you finally “made it”? If you got to go on tour in Brazil opening for a BIG artist, regularly tour around the US, and you didn’t need a day job anymore? Tribe Mafia...